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UPG is in
early alpha
. The specification is still evolving and may change between versions.
Unified Product Graph
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Overview
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08 · Business, GTM & Growth
▾
All
Business Model
Pricing & Packaging
Go-To-Market
Growth
Sales & Revenue
Marketing
Partners & Ecosystem
64 types · click a node, ⌖ to explore
−
⌖ FIT
+
Contains
Tests
Delivers
Earns via
Costs via
Measured by
Partnered via
Requires
Performs
Maintains
Distributes via
Tiered as
With
Priced by
Targets
Targets
Positions via
Launches via
Educates via
Sells via
Arms with
Generates demand via
Operates in
Challenged by
Evidenced by
Countered by
Amplified by
Amplified by
Discounts via
Trials via
Gates via
Drives
Contains
Contains
Negotiates
Quoted via
Billed via
Qualifies
Manages
Projected via
Converts to
Targets
Publishes
Hosts
Builds community via
Runs
Sends
Publishes
Runs
Tiers as
Lists
Shares revenue via
Exposes
Documents
Feeds
Shapes
↩️
Rebuttal
🚧
Objection
🧾
Proof Point
✨
Value Proposition
✂️
Discount Strategy
🔽
Funnel Step
⬇️
Funnel
🆓
Trial Config
🛂
Paywall
💱
Pricing Strategy
🐾
Behavioral Segment
🥉
Pricing Tier
💵
Revenue Stream
🧮
Cost Structure
💹
Unit Economics
🗿
Integration Partner
🫱🏻🫲🏼
Partnership
🏭
Key Resource
🛠️
Key Activity
🫶
Customer Relationship
🚚
Distribution Channel
💰
Business Model
✉️
Messaging
👤
Ideal Customer Profile
🎪
Positioning
✍️
Content Strategy
🔁
Sales Motion
📣
Demand Gen Program
🏴
Territory
🆎
Variant
📢
Growth Campaign
🎣
Acquisition Channel
📧
Email Sequence
🐦
Social Post
🖌️
Ad Creative
📆
Marketing Campaign Plan
📻
Marketing Channel
🛸
Launch
⚔️
Competitive Battle Card
🏹
GTM Strategy
👥
Cohort
♾️
Growth Loop
🕵️
Attribution Model
📇
Contact
💲
Quote Document
💼
Deal
🏦
Account
🌿
Lead
🧽
Pipeline Stage
💳
Invoice
🔂
Subscription
🔮
Forecast
🪈
Pipeline Sales
#️⃣
SEO Keyword
🗞️
Press Release
🎈
Event
🌍
Community Initiative
🔱
Marketing Strategy
🥈
Partner Tier
🛒
Marketplace Listing
🕸️
API Ecosystem
🎑
Developer Portal
🤲
Partner Revenue Share
🎗️
Partner Program
‹
Overview
›
08 · Business, GTM & Growth
▾
All
Business Model
Pricing & Packaging
Go-To-Market
Growth
Sales & Revenue
Marketing
Partners & Ecosystem
64 types · click a node, ⌖ to explore
−
⌖ FIT
+
Contains
Tests
Delivers
Earns via
Costs via
Measured by
Partnered via
Requires
Performs
Maintains
Distributes via
Tiered as
With
Priced by
Targets
Targets
Positions via
Launches via
Educates via
Sells via
Arms with
Generates demand via
Operates in
Challenged by
Evidenced by
Countered by
Amplified by
Amplified by
Discounts via
Trials via
Gates via
Drives
Contains
Contains
Negotiates
Quoted via
Billed via
Qualifies
Manages
Projected via
Converts to
Targets
Publishes
Hosts
Builds community via
Runs
Sends
Publishes
Runs
Tiers as
Lists
Shares revenue via
Exposes
Documents
Feeds
Shapes
↩️
Rebuttal
🚧
Objection
🧾
Proof Point
✨
Value Proposition
✂️
Discount Strategy
🔽
Funnel Step
⬇️
Funnel
🆓
Trial Config
🛂
Paywall
💱
Pricing Strategy
🐾
Behavioral Segment
🥉
Pricing Tier
💵
Revenue Stream
🧮
Cost Structure
💹
Unit Economics
🗿
Integration Partner
🫱🏻🫲🏼
Partnership
🏭
Key Resource
🛠️
Key Activity
🫶
Customer Relationship
🚚
Distribution Channel
💰
Business Model
✉️
Messaging
👤
Ideal Customer Profile
🎪
Positioning
✍️
Content Strategy
🔁
Sales Motion
📣
Demand Gen Program
🏴
Territory
🆎
Variant
📢
Growth Campaign
🎣
Acquisition Channel
📧
Email Sequence
🐦
Social Post
🖌️
Ad Creative
📆
Marketing Campaign Plan
📻
Marketing Channel
🛸
Launch
⚔️
Competitive Battle Card
🏹
GTM Strategy
👥
Cohort
♾️
Growth Loop
🕵️
Attribution Model
📇
Contact
💲
Quote Document
💼
Deal
🏦
Account
🌿
Lead
🧽
Pipeline Stage
💳
Invoice
🔂
Subscription
🔮
Forecast
🪈
Pipeline Sales
#️⃣
SEO Keyword
🗞️
Press Release
🎈
Event
🌍
Community Initiative
🔱
Marketing Strategy
🥈
Partner Tier
🛒
Marketplace Listing
🕸️
API Ecosystem
🎑
Developer Portal
🤲
Partner Revenue Share
🎗️
Partner Program
‹
Overview
›
08 · Business, GTM & Growth
▾
All
Business Model
Pricing & Packaging
Go-To-Market
Growth
Sales & Revenue
Marketing
Partners & Ecosystem
64 types · click a node, ⌖ to explore
−
⌖ FIT
+
Contains
Tests
Delivers
Earns via
Costs via
Measured by
Partnered via
Requires
Performs
Maintains
Distributes via
Tiered as
With
Priced by
Targets
Targets
Positions via
Launches via
Educates via
Sells via
Arms with
Generates demand via
Operates in
Challenged by
Evidenced by
Countered by
Amplified by
Amplified by
Discounts via
Trials via
Gates via
Drives
Contains
Contains
Negotiates
Quoted via
Billed via
Qualifies
Manages
Projected via
Converts to
Targets
Publishes
Hosts
Builds community via
Runs
Sends
Publishes
Runs
Tiers as
Lists
Shares revenue via
Exposes
Documents
Feeds
Shapes
↩️
Rebuttal
🚧
Objection
🧾
Proof Point
✨
Value Proposition
✂️
Discount Strategy
🔽
Funnel Step
⬇️
Funnel
🆓
Trial Config
🛂
Paywall
💱
Pricing Strategy
🐾
Behavioral Segment
🥉
Pricing Tier
💵
Revenue Stream
🧮
Cost Structure
💹
Unit Economics
🗿
Integration Partner
🫱🏻🫲🏼
Partnership
🏭
Key Resource
🛠️
Key Activity
🫶
Customer Relationship
🚚
Distribution Channel
💰
Business Model
✉️
Messaging
👤
Ideal Customer Profile
🎪
Positioning
✍️
Content Strategy
🔁
Sales Motion
📣
Demand Gen Program
🏴
Territory
🆎
Variant
📢
Growth Campaign
🎣
Acquisition Channel
📧
Email Sequence
🐦
Social Post
🖌️
Ad Creative
📆
Marketing Campaign Plan
📻
Marketing Channel
🛸
Launch
⚔️
Competitive Battle Card
🏹
GTM Strategy
👥
Cohort
♾️
Growth Loop
🕵️
Attribution Model
📇
Contact
💲
Quote Document
💼
Deal
🏦
Account
🌿
Lead
🧽
Pipeline Stage
💳
Invoice
🔂
Subscription
🔮
Forecast
🪈
Pipeline Sales
#️⃣
SEO Keyword
🗞️
Press Release
🎈
Event
🌍
Community Initiative
🔱
Marketing Strategy
🥈
Partner Tier
🛒
Marketplace Listing
🕸️
API Ecosystem
🎑
Developer Portal
🤲
Partner Revenue Share
🎗️
Partner Program
‹
Overview
›
08 · Business, GTM & Growth
▾
All
Business Model
Pricing & Packaging
Go-To-Market
Growth
Sales & Revenue
Marketing
Partners & Ecosystem
64 types · click a node, ⌖ to explore
−
⌖ FIT
+
Contains
Tests
Delivers
Earns via
Costs via
Measured by
Partnered via
Requires
Performs
Maintains
Distributes via
Tiered as
With
Priced by
Targets
Targets
Positions via
Launches via
Educates via
Sells via
Arms with
Generates demand via
Operates in
Challenged by
Evidenced by
Countered by
Amplified by
Amplified by
Discounts via
Trials via
Gates via
Drives
Contains
Contains
Negotiates
Quoted via
Billed via
Qualifies
Manages
Projected via
Converts to
Targets
Publishes
Hosts
Builds community via
Runs
Sends
Publishes
Runs
Tiers as
Lists
Shares revenue via
Exposes
Documents
Feeds
Shapes
↩️
Rebuttal
🚧
Objection
🧾
Proof Point
✨
Value Proposition
✂️
Discount Strategy
🔽
Funnel Step
⬇️
Funnel
🆓
Trial Config
🛂
Paywall
💱
Pricing Strategy
🐾
Behavioral Segment
🥉
Pricing Tier
💵
Revenue Stream
🧮
Cost Structure
💹
Unit Economics
🗿
Integration Partner
🫱🏻🫲🏼
Partnership
🏭
Key Resource
🛠️
Key Activity
🫶
Customer Relationship
🚚
Distribution Channel
💰
Business Model
✉️
Messaging
👤
Ideal Customer Profile
🎪
Positioning
✍️
Content Strategy
🔁
Sales Motion
📣
Demand Gen Program
🏴
Territory
🆎
Variant
📢
Growth Campaign
🎣
Acquisition Channel
📧
Email Sequence
🐦
Social Post
🖌️
Ad Creative
📆
Marketing Campaign Plan
📻
Marketing Channel
🛸
Launch
⚔️
Competitive Battle Card
🏹
GTM Strategy
👥
Cohort
♾️
Growth Loop
🕵️
Attribution Model
📇
Contact
💲
Quote Document
💼
Deal
🏦
Account
🌿
Lead
🧽
Pipeline Stage
💳
Invoice
🔂
Subscription
🔮
Forecast
🪈
Pipeline Sales
#️⃣
SEO Keyword
🗞️
Press Release
🎈
Event
🌍
Community Initiative
🔱
Marketing Strategy
🥈
Partner Tier
🛒
Marketplace Listing
🕸️
API Ecosystem
🎑
Developer Portal
🤲
Partner Revenue Share
🎗️
Partner Program