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UPG is in
early alpha
. The specification is still evolving and may change between versions.
Unified Product Graph
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Overview
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05 · Experience, Design & Brand
▾
All
Experience Design
Design System
Brand Identity
Content & Knowledge
31 types · click a node, ⌖ to explore
−
⌖ FIT
+
Contains
Routes through
Renders as
Answered by
Realised as
Sketched in
Passes through
Has action
Expresses
Styled by
Follows
Governed by
Specified by
Annotated with
Renders
Typeset with
Speaks with
Expressed in
Expressed through
Maps
Contains
Schedules
Schedules
Schedules
Schedules
Reflects
Signed with
Realised as
🔖
Journey Phase
⚡
Journey Action
🪜
Journey Step
🛤️
User Journey
🔳
Screen State
🌈
Brand Colour
🪙
Design Token
🧩
Design Pattern
📌
Design Guideline
🖱️
Interaction Spec
🧱
Design Component
🖥️
Screen
🔀
User Flow
▭
Wireframe
🗯️
Annotation
📱
Prototype
🌱
Design Concept
💭
Design Question
🔤
Brand Typography
🖼️
Brand Imagery
🎙️
Brand Voice
🔷
Brand Logo
🗂️
Brand Asset
💠
Brand Identity
🧰
Design System
🗒️
Content Piece
📓
Knowledge Base Article
🖊️
Documentation Template
📃
Document
💡
Content Theme
📅
Content Calendar
‹
Overview
›
05 · Experience, Design & Brand
▾
All
Experience Design
Design System
Brand Identity
Content & Knowledge
31 types · click a node, ⌖ to explore
−
⌖ FIT
+
Contains
Routes through
Renders as
Answered by
Realised as
Sketched in
Passes through
Has action
Expresses
Styled by
Follows
Governed by
Specified by
Annotated with
Renders
Typeset with
Speaks with
Expressed in
Expressed through
Maps
Contains
Schedules
Schedules
Schedules
Schedules
Reflects
Signed with
Realised as
🔖
Journey Phase
⚡
Journey Action
🪜
Journey Step
🛤️
User Journey
🔳
Screen State
🌈
Brand Colour
🪙
Design Token
🧩
Design Pattern
📌
Design Guideline
🖱️
Interaction Spec
🧱
Design Component
🖥️
Screen
🔀
User Flow
▭
Wireframe
🗯️
Annotation
📱
Prototype
🌱
Design Concept
💭
Design Question
🔤
Brand Typography
🖼️
Brand Imagery
🎙️
Brand Voice
🔷
Brand Logo
🗂️
Brand Asset
💠
Brand Identity
🧰
Design System
🗒️
Content Piece
📓
Knowledge Base Article
🖊️
Documentation Template
📃
Document
💡
Content Theme
📅
Content Calendar
‹
Overview
›
05 · Experience, Design & Brand
▾
All
Experience Design
Design System
Brand Identity
Content & Knowledge
31 types · click a node, ⌖ to explore
−
⌖ FIT
+
Contains
Routes through
Renders as
Answered by
Realised as
Sketched in
Passes through
Has action
Expresses
Styled by
Follows
Governed by
Specified by
Annotated with
Renders
Typeset with
Speaks with
Expressed in
Expressed through
Maps
Contains
Schedules
Schedules
Schedules
Schedules
Reflects
Signed with
Realised as
🔖
Journey Phase
⚡
Journey Action
🪜
Journey Step
🛤️
User Journey
🔳
Screen State
🌈
Brand Colour
🪙
Design Token
🧩
Design Pattern
📌
Design Guideline
🖱️
Interaction Spec
🧱
Design Component
🖥️
Screen
🔀
User Flow
▭
Wireframe
🗯️
Annotation
📱
Prototype
🌱
Design Concept
💭
Design Question
🔤
Brand Typography
🖼️
Brand Imagery
🎙️
Brand Voice
🔷
Brand Logo
🗂️
Brand Asset
💠
Brand Identity
🧰
Design System
🗒️
Content Piece
📓
Knowledge Base Article
🖊️
Documentation Template
📃
Document
💡
Content Theme
📅
Content Calendar