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05 · Experience, Design & Brand
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multi-hierarchy
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05
05 · Experience, Design & Brand
▾
multi-hierarchy
ux design
design system
brand
content
‹
›
27 types · click any node for its map
−
⌖ FIT
+
Domain
All
Experience Design
Design System
Brand Identity
Content & Knowledge
Contains
Routes through
Answered by
Realised as
Sketched in
Passes through
Has action
Expresses
Styled by
Follows
Governed by
Specified by
Annotated with
Renders
Typeset with
Speaks with
Expressed in
Expressed through
Maps
Organizes
Reflects
Signed with
Realised as
🔖
Journey Phase
⚡
Journey Action
🪜
Journey Step
🛤️
User Journey
🌈
Brand Colour
🪙
Design Token
🧩
Design Pattern
📌
Design Guideline
🖱️
Interaction Spec
🧱
Design Component
🖥️
Screen
🔀
User Flow
▭
Wireframe
🗯️
Annotation
📱
Prototype
🌱
Design Concept
💭
Design Question
🔤
Brand Typography
🖼️
Brand Imagery
🎙️
Brand Voice
🔷
Brand Logo
🗂️
Brand Asset
💠
Brand Identity
🧰
Design System
📃
Document
🗒️
Content Piece
💡
Content Theme