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UPG is in
early alpha
. The specification is still evolving and may change between versions.
Unified Product Graph
Alpha
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02 · Users & Needs
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User
User Research
7 types · click a node, ⌖ to explore
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⌖ FIT
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Pursues
Experiences
Aspires to
Incurs
Decomposes into
Represents
👣
Job Step
🔨
Job
🫀
Need
🌟
Desired Outcome
⚓
Switching Cost
🎭
Persona
🙋
Participant
‹
Overview
›
02 · Users & Needs
▾
All
User
User Research
7 types · click a node, ⌖ to explore
−
⌖ FIT
+
Pursues
Experiences
Aspires to
Incurs
Decomposes into
Represents
👣
Job Step
🔨
Job
🫀
Need
🌟
Desired Outcome
⚓
Switching Cost
🎭
Persona
🙋
Participant
‹
Overview
›
02 · Users & Needs
▾
All
User
User Research
7 types · click a node, ⌖ to explore
−
⌖ FIT
+
Pursues
Experiences
Aspires to
Incurs
Decomposes into
Represents
👣
Job Step
🔨
Job
🫀
Need
🌟
Desired Outcome
⚓
Switching Cost
🎭
Persona
🙋
Participant
‹
Overview
›
02 · Users & Needs
▾
All
User
User Research
7 types · click a node, ⌖ to explore
−
⌖ FIT
+
Pursues
Experiences
Aspires to
Incurs
Decomposes into
Represents
👣
Job Step
🔨
Job
🫀
Need
🌟
Desired Outcome
⚓
Switching Cost
🎭
Persona
🙋
Participant