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02
02 · Users & Needs
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convergent
user
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7 types · click any node for its map
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⌖ FIT
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User
User Research
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Experiences
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👣
Job Step
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Job
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Need
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Desired Outcome
⚓
Switching Cost
🎭
Persona
🙋
Participant
‹
Explore
/
02
02 · Users & Needs
▾
convergent
user
‹
›
7 types · click any node for its map
−
⌖ FIT
+
Domain
All
User
User Research
Pursues
Experiences
Aspires to
Incurs
Decomposes into
Represents
👣
Job Step
🔨
Job
🫀
Need
🌟
Desired Outcome
⚓
Switching Cost
🎭
Persona
🙋
Participant