Map the growth engine using Pirate Metrics: funnels, channels, campaigns, loops, cohorts.
pirate-metrics-aarrrv0.1.0When to run it
When growth feels diffuse, when the team can't articulate where users drop off, or when AARRR is the explicitly chosen framework for the growth strategy.
What you'll have at the end
A funnel decomposed into funnel_step entities across Acquisition / Activation / Retention / Revenue / Referral, with acquisition_channel records, growth_campaign execution, cohort analysis, and growth_loop entities for the viral mechanics.
Common starting point
Define what Activation means for your specific product. That single definition often drives the rest of the funnel work.
Sequence summary
One step: run the growth creation sequence — funnel, channels, campaigns, cohorts.
Run the growth creation sequence: funnel, channels, campaigns, cohorts.