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Unified Product Graph

The open specification for product knowledge.
312 types. 36 domains.
MIT Licensed

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Playbooks

23 playbooks
⌕
Strategy & OutcomesUsers & NeedsDiscovery, Research & ValidationHypothesis ValidationMarket & CompetitiveExperience, Design & BrandUX Design (compact)Design SystemContent StrategyProduct DeliveryFeedback SynthesisEngineering & PlatformArchitecture (compact)Business, GTM & GrowthBusiness Model (BMC)PricingGrowth Funnel (AARRR)MarketingMetric-Driven GrowthAudience-First MarketingAnalytics & DataOperations & QualityTeam & Rituals

Playbooks

Creation Playbooks

Region-anchored creation sequences. One canonical playbook per region, plus specialised variants anchored to frameworks.

10Canonical
13Specialised

Canonical

10

One per region, covering the primary creation path.

01cascade

Strategy & Outcomes

Aspiration → direction → bet → measurable → proof.

Canonical7 steps

Strategy & Outcomes

Cascade vision through themes, outcomes, objectives, key results, and the bets you are making to get there.

01·Strategy & Outcomes
02convergent

Users & Needs

Who → what they want to do → what is in their way → what they would accept as done.

Canonical7 steps

Users & Needs

Bootstrap personas, jobs, needs, and desired outcomes: the user side of every product graph.

02·Users & Needs
03directed-cyclic

Discovery, Research & Validation

Question → hypothesis → test → evidence → decision → loop back.

Canonical8 steps

Discovery, Research & Validation

Evidence-first discovery sequence: plan → recruit → observe → synthesize → insight → opportunity → hypothesis → test.

03·Discovery, Research & Validation
04tributary

Market & Competitive

Landscape → rivals → moves → response.

Canonical6 steps

Market & Competitive

Map the competitive landscape: define the market, name the alternatives, read trends, find moves.

04·Market & Competitive
05multi-hierarchy

Experience, Design & Brand

Journey (over time) + design system (in pieces) + brand (as a whole) + content (what it says).

Canonical8 steps

Experience, Design & Brand

Journey-first design sequence: research → personas → journeys → define → ideate → prototype → test → design system.

05·Experience, Design & Brand
06work-breakdown

Product & Delivery

Area → feature → epic → story → task, governed by release / roadmap / theme.

Canonical6 steps

Product Delivery

Shape what gets built: features, epics, user stories, releases, milestones, and the dependencies between them.

06·Product & Delivery
07dag

Engineering & Platform

Bounded context → service → endpoint/schema/queue → deployment, governed by dependencies and contracts.

Canonical8 steps

Engineering & Platform

Architecture-first engineering sequence: architecture → services → data → build → test → deploy → monitor → security.

07·Engineering & Platform
08multi-hub

Business, GTM & Growth

Value prop → positioning → messaging → funnel → revenue, all anchored on persona.

Canonical7 steps

Business, GTM & Growth

Viability-first business sequence: value prop → customer → revenue → costs → unit economics → GTM → competitive advantage.

08·Business, GTM & Growth
09polymorphic-target

Analytics & Data

Event → data source → metric → dashboard.

Canonical6 steps

Analytics & Data

Bootstrap the measurement plane: sources, schemas, pipelines, metrics, dashboards, and the rules that keep them honest.

09·Analytics & Data
10event-driven

Operations & Quality

Policy → commitment → signal → event → response → learning.

Canonical7 steps

Operations & Quality

The operational backbone: pipelines, monitoring, incident response, security, quality gates, compliance, support. Specialised playbooks cover team rituals.

10·Operations & Quality

Specialised

13

Alternative entry paths, often anchored to a specific framework.

Specialised1 steps

Hypothesis Validation

Tight hypothesis → experiment → evidence → learning loop. Run after research has surfaced an opportunity.

03·Discovery, Research & Validation
Specialised1 steps

UX Design (compact)

Compact UX-only path. Quick when research and design system are managed separately.

05·Experience, Design & Brand
Specialised1 steps

Design System

Codify the shared design language: tokens, components, patterns, guidelines.

05·Experience, Design & Brand
Specialised1 steps

Content Strategy

Plan what to publish: strategy, themes, calendar, individual pieces tied to audience and channels.

05·Experience, Design & Brand
Specialised1 steps

Feedback Synthesis

Capture and cluster qualitative signal: feedback items, themes, NPS, support tickets.

06·Product & Delivery
Specialised1 steps

Architecture (compact)

Compact architecture-only path. Quick when build/deploy/security are managed separately.

07·Engineering & Platform
Specialised1 steps

Business Model (BMC)

Design the business model with Business Model Canvas: value props, customer segments, revenue streams, cost structure.

08·Business, GTM & Growth
Specialised1 steps

Pricing

Design the revenue engine: pricing strategy, tiers, trials, paywalls, discounts.

08·Business, GTM & Growth
Specialised1 steps

Growth Funnel (AARRR)

Map the growth engine using Pirate Metrics: funnels, channels, campaigns, loops, cohorts.

08·Business, GTM & Growth
Specialised1 steps

Marketing

Shape the demand engine: positioning, messaging, SEO keywords, campaigns, channels.

08·Business, GTM & Growth
Specialised7 steps

Metric-Driven Growth

Metric-driven growth sequence: north star → funnel → channels → segments → experiments → measure → iterate.

08·Business, GTM & Growth
Specialised7 steps

Audience-First Marketing

Audience-first marketing sequence: positioning → messaging → audience → channels → content → launch → measure.

08·Business, GTM & Growth
Specialised1 steps

Team & Rituals

Capture how the team works: retrospectives, roles, rituals, working agreements, decisions.

10·Operations & Quality

Playbooks

Creation Playbooks

Region-anchored creation sequences. One canonical playbook per region, plus specialised variants anchored to frameworks.

10Canonical
13Specialised

Canonical

10

One per region, covering the primary creation path.

01cascade

Strategy & Outcomes

Aspiration → direction → bet → measurable → proof.

Canonical7 steps

Strategy & Outcomes

Cascade vision through themes, outcomes, objectives, key results, and the bets you are making to get there.

01·Strategy & Outcomes
02convergent

Users & Needs

Who → what they want to do → what is in their way → what they would accept as done.

Canonical7 steps

Users & Needs

Bootstrap personas, jobs, needs, and desired outcomes: the user side of every product graph.

02·Users & Needs
03directed-cyclic

Discovery, Research & Validation

Question → hypothesis → test → evidence → decision → loop back.

Canonical8 steps

Discovery, Research & Validation

Evidence-first discovery sequence: plan → recruit → observe → synthesize → insight → opportunity → hypothesis → test.

03·Discovery, Research & Validation
04tributary

Market & Competitive

Landscape → rivals → moves → response.

Canonical6 steps

Market & Competitive

Map the competitive landscape: define the market, name the alternatives, read trends, find moves.

04·Market & Competitive
05multi-hierarchy

Experience, Design & Brand

Journey (over time) + design system (in pieces) + brand (as a whole) + content (what it says).

Canonical8 steps

Experience, Design & Brand

Journey-first design sequence: research → personas → journeys → define → ideate → prototype → test → design system.

05·Experience, Design & Brand
06work-breakdown

Product & Delivery

Area → feature → epic → story → task, governed by release / roadmap / theme.

Canonical6 steps

Product Delivery

Shape what gets built: features, epics, user stories, releases, milestones, and the dependencies between them.

06·Product & Delivery
07dag

Engineering & Platform

Bounded context → service → endpoint/schema/queue → deployment, governed by dependencies and contracts.

Canonical8 steps

Engineering & Platform

Architecture-first engineering sequence: architecture → services → data → build → test → deploy → monitor → security.

07·Engineering & Platform
08multi-hub

Business, GTM & Growth

Value prop → positioning → messaging → funnel → revenue, all anchored on persona.

Canonical7 steps

Business, GTM & Growth

Viability-first business sequence: value prop → customer → revenue → costs → unit economics → GTM → competitive advantage.

08·Business, GTM & Growth
09polymorphic-target

Analytics & Data

Event → data source → metric → dashboard.

Canonical6 steps

Analytics & Data

Bootstrap the measurement plane: sources, schemas, pipelines, metrics, dashboards, and the rules that keep them honest.

09·Analytics & Data
10event-driven

Operations & Quality

Policy → commitment → signal → event → response → learning.

Canonical7 steps

Operations & Quality

The operational backbone: pipelines, monitoring, incident response, security, quality gates, compliance, support. Specialised playbooks cover team rituals.

10·Operations & Quality

Specialised

13

Alternative entry paths, often anchored to a specific framework.

Specialised1 steps

Hypothesis Validation

Tight hypothesis → experiment → evidence → learning loop. Run after research has surfaced an opportunity.

03·Discovery, Research & Validation
Specialised1 steps

UX Design (compact)

Compact UX-only path. Quick when research and design system are managed separately.

05·Experience, Design & Brand
Specialised1 steps

Design System

Codify the shared design language: tokens, components, patterns, guidelines.

05·Experience, Design & Brand
Specialised1 steps

Content Strategy

Plan what to publish: strategy, themes, calendar, individual pieces tied to audience and channels.

05·Experience, Design & Brand
Specialised1 steps

Feedback Synthesis

Capture and cluster qualitative signal: feedback items, themes, NPS, support tickets.

06·Product & Delivery
Specialised1 steps

Architecture (compact)

Compact architecture-only path. Quick when build/deploy/security are managed separately.

07·Engineering & Platform
Specialised1 steps

Business Model (BMC)

Design the business model with Business Model Canvas: value props, customer segments, revenue streams, cost structure.

08·Business, GTM & Growth
Specialised1 steps

Pricing

Design the revenue engine: pricing strategy, tiers, trials, paywalls, discounts.

08·Business, GTM & Growth
Specialised1 steps

Growth Funnel (AARRR)

Map the growth engine using Pirate Metrics: funnels, channels, campaigns, loops, cohorts.

08·Business, GTM & Growth
Specialised1 steps

Marketing

Shape the demand engine: positioning, messaging, SEO keywords, campaigns, channels.

08·Business, GTM & Growth
Specialised7 steps

Metric-Driven Growth

Metric-driven growth sequence: north star → funnel → channels → segments → experiments → measure → iterate.

08·Business, GTM & Growth
Specialised7 steps

Audience-First Marketing

Audience-first marketing sequence: positioning → messaging → audience → channels → content → launch → measure.

08·Business, GTM & Growth
Specialised1 steps

Team & Rituals

Capture how the team works: retrospectives, roles, rituals, working agreements, decisions.

10·Operations & Quality