Audience-first marketing sequence: positioning → messaging → audience → channels → content → launch → measure.
When to run it
When the audience question is upstream of the product question — for example, content-led businesses, community-driven products, or B2B with sharp ICP definitions.
What you'll have at the end
Sharp positioning and messaging, well-defined ideal_customer_profile and market_segment records, acquisition_channel and distribution_channel choices grounded in audience research, content / launch / attribution layered on top.
Common starting point
The audience you understand better than your competition does. Define them precisely (ICP + segment + persona). Then work outward from message to channel to content.
Sequence summary
Seven phases: positioning, messaging, audience, channels, content, launch, measure.
Define where you sit in the customer's mind. Who is this for, and why is it different?
Craft the words that resonate: value props, taglines, proof points.
Know who you are speaking to: personas, ICPs, segments.
Choose where to show up. Which channels reach your audience cost-effectively?
Create what resonates: content strategy, calendar, individual pieces.
Orchestrate the go-to-market: launch plans, campaigns, press.
Track what works: attribution, conversion, engagement metrics.