Audience-First Marketing

Creation Sequence

Follow these steps in order. Each one adds entities to the graph and sets up the next.

1. 1
   Positioning

   Create the Positioning, Competitive Analysis, Competitor, Market Segment entities

   🎪Positioning→📊Competitive Analysis→🥊Competitor→🎯Market Segment

   Define where you sit in the customer's mind. Who is this for, and why is it different?

   entity sequence
2. 2
   Messaging

   Create the Messaging, Value Proposition, Proof Point, Objection, Rebuttal entities

   ✉️Messaging→✨Value Proposition→🧾Proof Point→🚧Objection→↩️Rebuttal

   Craft the words that resonate: value props, taglines, proof points.

   entity sequence
3. 3
   Audience

   Create the Persona, Ideal Customer Profile, Market Segment, Behavioral Segment entities

   🎭Persona→👤Ideal Customer Profile→🎯Market Segment→🐾Behavioral Segment

   Know who you are speaking to: personas, ICPs, segments.

   entity sequence
4. 4
   Channels

   Create the Acquisition Channel, Distribution Channel, Marketing Channel entities

   🎣Acquisition Channel→🚚Distribution Channel→📻Marketing Channel

   Choose where to show up. Which channels reach your audience cost-effectively?

   entity sequence
5. 5
   Content

   Create the Content Strategy, Content Piece, Content Calendar, Content Theme, Brand Asset entities

   ✍️Content Strategy→🗒️Content Piece→📅Content Calendar→💡Content Theme→🗂️Brand Asset

   Create what resonates: content strategy, calendar, individual pieces.

   entity sequence
6. 6
   Launch

   Create the Launch, Growth Campaign, Demand Gen Program, Press Release, Event entities

   🛸Launch→📢Growth Campaign→📣Demand Gen Program→🗞️Press Release→🎈Event

   Orchestrate the go-to-market: launch plans, campaigns, press.

   entity sequence
7. 7
   Measure

   Create the Metric, Dashboard, Attribution Model, Funnel, NPS Campaign entities

   🔢Metric→🎛️Dashboard→🕵️Attribution Model→⬇️Funnel→😊NPS Campaign

   Track what works: attribution, conversion, engagement metrics.

   entity sequence