Metric-Driven Growth

Creation Sequence

Follow these steps in order. Each one adds entities to the graph and sets up the next.

1. 1
   North Star

   Create the Metric, Outcome, Objective entities

   🔢Metric→🏆Outcome→🏁Objective

   Define the one metric that matters most: the number that captures the value you create.

   entity sequence
2. 2
   Funnel

   Create the Funnel, Funnel Step, User Flow entities

   ⬇️Funnel→🔽Funnel Step→🔀User Flow

   Map how users flow from awareness to value. Where are the drops?

   entity sequence
3. 3
   Channels

   Create the Acquisition Channel, Growth Campaign, Attribution Model entities

   🎣Acquisition Channel→📢Growth Campaign→🕵️Attribution Model

   Identify where users come from. Which channels are scalable and cost-effective?

   entity sequence
4. 4
   Segments

   Create the Cohort, Behavioral Segment, Persona, Ideal Customer Profile entities

   👥Cohort→🐾Behavioral Segment→🎭Persona→👤Ideal Customer Profile

   Break users into cohorts. Who retains, who converts, who churns?

   entity sequence
5. 5
   Experiments

   Create the Experiment, Variant, Hypothesis, Growth Loop entities

   🧫Experiment→🆎Variant→🧪Hypothesis→♾️Growth Loop

   Run experiments to move the numbers: A/B tests, pricing tests, growth loops.

   entity sequence
6. 6
   Measure

   Create the Metric, Dashboard, Event Schema, Data Source entities

   🔢Metric→🎛️Dashboard→🔠Event Schema→🛢️Data Source

   Track results: dashboards, event schemas, metric definitions.

   entity sequence
7. 7
   Iterate

   Create the Learning, Evidence, Insight entities

   🧠Learning→🔎Evidence→🔦Insight

   Learn and loop: what worked, what didn’t, what to try next.

   entity sequence