Metric-driven growth sequence: north star → funnel → channels → segments → experiments → measure → iterate.
When to run it
When the team has decided to operate as a metric-driven growth team — North Star Metric, weekly experiments, cohort-led iteration.
What you'll have at the end
A metric chosen as North Star, funnel mapped under it, acquisition_channel records identified, cohort and behavioral_segment records for slicing, experiment / variant running continuously, with dashboard / event_schema for measurement and learning records closing each cycle.
Common starting point
The one metric that, if it moves, the business is winning. Identify it. Make sure it captures the value you create, not just engagement.
Sequence summary
Seven phases: north star, funnel, channels, segments, experiments, measure, iterate.
Define the one metric that matters most: the number that captures the value you create.
Map how users flow from awareness to value. Where are the drops?
Identify where users come from. Which channels are scalable and cost-effective?
Break users into cohorts. Who retains, who converts, who churns?
Run experiments to move the numbers: A/B tests, pricing tests, growth loops.
Track results: dashboards, event schemas, metric definitions.
Learn and loop: what worked, what didn’t, what to try next.