Business, GTM & Growth

Creation Sequence

Follow these steps in order. Each one adds entities to the graph and sets up the next.

1. 1
   Value Proposition

   Create the Value Proposition, Product, Need, Desired Outcome entities

   ✨Value Proposition→🧬Product→🫀Need→🌟Desired Outcome

   Define the value you create. Why should someone pay for this?

   entity sequence
2. 2
   Customer

   Create the Persona, Market Segment, Ideal Customer Profile entities

   🎭Persona→🎯Market Segment→👤Ideal Customer Profile

   Know your customer: segments, ICPs, what they are willing to pay for.

   entity sequence
3. 3
   Revenue

   Create the Revenue Stream, Pricing Tier, Pricing Strategy, Discount Strategy, Trial Config, Paywall entities

   💵Revenue Stream→🥉Pricing Tier→💱Pricing Strategy→✂️Discount Strategy→🆓Trial Config→🛂Paywall

   Design the revenue engine: streams, pricing tiers, discounts.

   entity sequence
4. 4
   Cost Structure

   Create the Cost Structure, Unit Economics, Key Resource, Key Activity entities

   🧮Cost Structure→💹Unit Economics→🏭Key Resource→🛠️Key Activity

   Map the costs. What does it take to build, deliver, and support this?

   entity sequence
5. 5
   Unit Economics

   Create the Unit Economics, Metric entities

   💹Unit Economics→🔢Metric

   Prove the math works: LTV, CAC, margins, breakeven.

   entity sequence
6. 6
   Go-To-Market

   Create the GTM Strategy, Positioning, Messaging, Distribution Channel, Launch entities

   🏹GTM Strategy→🎪Positioning→✉️Messaging→🚚Distribution Channel→🛸Launch

   Plan the path to customers: positioning, channels, launch strategy.

   entity sequence
7. 7
   Competitive Advantage

   Create the Competitor, Competitive Analysis, Market Trend, Partnership entities

   🥊Competitor→📊Competitive Analysis→📉Market Trend→🫱🏻‍🫲🏼Partnership

   Understand the landscape: competitors, differentiation, moats.

   entity sequence