Viability-first business sequence: value prop → customer → revenue → costs → unit economics → GTM → competitive advantage.
value_propositionv0.1.0When to run it
When the team is pre-revenue and needs to prove the math works, when a new revenue stream is being added, or when the business model needs a structural refresh.
What you'll have at the end
value_proposition connected to market_segment and ideal_customer_profile, revenue_stream priced via pricing_tier, cost_structure and unit_economics, gtm_strategy with positioning / messaging / distribution_channel, plus competitive landscape coverage.
Common starting point
One sharp value proposition statement. Identify the segment it lands with. Sketch the revenue and cost story end-to-end.
Sequence summary
Seven phases: value proposition, customer, revenue, cost structure, unit economics, go-to-market, competitive advantage.
Define the value you create. Why should someone pay for this?
Know your customer: segments, ICPs, what they are willing to pay for.
Design the revenue engine: streams, pricing tiers, discounts.
Map the costs. What does it take to build, deliver, and support this?
Prove the math works: LTV, CAC, margins, breakeven.
Plan the path to customers: positioning, channels, launch strategy.
Understand the landscape: competitors, differentiation, moats.