Market & Competitive

Creation Sequence

Follow these steps in order. Each one adds entities to the graph and sets up the next.

1. 1
   Market

   Create the Market Segment, Classification Axis, Classification Value entities

   🎯Market Segment→↔️Classification Axis→📍Classification Value

   Frame the market you compete in. What axes distinguish segments: size, vertical, sophistication, urgency?

   entity sequence
2. 2
   Competitors

   Create the Competitor entity

   🥊Competitor

   List the 3–7 closest alternatives, including DIY, status quo, and adjacent solutions. "No competition" is rarely true.

   entity sequence
3. 3
   Their offerings

   Create the Competitor Feature entity

   🔬Competitor Feature

   For the top 3–5 competitors, catalog what they actually ship, not their marketing claims.

   entity sequence
4. 4
   Trends

   Create the Market Trend entity

   📉Market Trend

   Capture the shifts in technology, behavior, regulation, or economy that change the playing field underneath everyone.

   entity sequence
5. 5
   Analysis

   Create the Competitive Analysis entity

   📊Competitive Analysis

   Synthesize into structured comparisons: feature parity matrices, win/loss patterns, positioning maps.

   entity sequence
6. 6
   Moves

   Create the Competitor Signal, Competitive Battle Card entities

   📡Competitor Signal→⚔️Competitive Battle Card

   Capture rivals' dated moves as competitor_signals (launches, pricing changes, acquisitions) and map each onto the feature it threatens. Then look where competitors are weak and trends are strong: that intersection is where your moves live. Arm the team with battle cards that turn each competitor weakness into a position you can win. (Partnership moves belong in the business & GTM playbook, where `partnership` connects.)

   entity sequence