Map the competitive landscape: define the market, name the alternatives, read trends, find moves.
competitorv0.2.0When to run it
When the team is about to define positioning, enter a new segment, or respond to a competitor's launch. Also a useful annual checkpoint.
What you'll have at the end
A set of competitor entities with their features, market segments they target, and the market trends they're riding. Connected to competitive_analysis records that capture how you differentiate.
Common starting point
Three competitors you actually lose to. For each, identify what they do better, what you do better, and which segment they win.
Sequence summary
One step: run the market intelligence creation sequence — analysis, competitors, features, trends, segments.
Frame the market you compete in. What axes distinguish segments: size, vertical, sophistication, urgency?
List the 3–7 closest alternatives, including DIY, status quo, and adjacent solutions. "No competition" is rarely true.
For the top 3–5 competitors, catalog what they actually ship, not their marketing claims.
Capture the shifts in technology, behavior, regulation, or economy that change the playing field underneath everyone.
Synthesize into structured comparisons: feature parity matrices, win/loss patterns, positioning maps.
Look where competitors are weak and trends are strong. That intersection is where your moves live, including who to partner with.