Journey-first design sequence: research → personas → journeys → define → ideate → prototype → test → design system.
user_journeyv0.1.0When to run it
When a major user-facing surface is being designed (or redesigned), and the team wants to anchor design decisions in research evidence rather than aesthetic preference.
What you'll have at the end
A user_journey per persona, decomposed into journey_step entities, mapped to screen and user_flow entities, with wireframe / prototype artefacts and learning records from the testing phase. Plus a populated design_system with tokens, components, patterns, and guidelines.
Common starting point
One persona's journey through your product, from first awareness to value realisation. Map the steps; identify the friction.
Sequence summary
Eight phases: research, personas, journeys, define, ideate, prototype, test, design system.
Understand the problem space: observe real users, gather evidence.
Synthesize research into archetypes. Who are you designing for?
Map how users move through the experience. Where is the friction?
Frame the design challenge: How Might We questions, insights, opportunities.
Generate solutions: concepts, screens, interaction ideas.
Build testable artifacts: wireframes, prototypes, interaction specs.
Put prototypes in front of users: observe, learn, iterate.
Codify patterns: components, tokens, guidelines that scale.