Experience, Design & Brand

Creation Sequence

Follow these steps in order. Each one adds entities to the graph and sets up the next.

1. 1
   Research

   Create the Research Study, Participant, Observation, Quote, Survey Response entities

   🧑‍🔬Research Study→🙋Participant→👁️Observation→🗣️Quote→📨Survey Response

   Understand the problem space: observe real users, gather evidence.

   entity sequence
2. 2
   Personas

   Create the Persona, Job, Need, Desired Outcome entities

   🎭Persona→🔨Job→🫀Need→🌟Desired Outcome

   Synthesize research into archetypes. Who are you designing for?

   entity sequence
3. 3
   Journeys

   Create the User Journey, Journey Step, User Flow, Touchpoint entities

   🛤️User Journey→🪜Journey Step→🔀User Flow→👆Touchpoint

   Map how users move through the experience. Where is the friction?

   entity sequence
4. 4
   Define

   Create the Design Question, Insight, Affinity Cluster, Opportunity entities

   💭Design Question→🔦Insight→🧲Affinity Cluster→🚪Opportunity

   Frame the design challenge: How Might We questions, insights, opportunities.

   entity sequence
5. 5
   Ideate

   Create the Design Concept, Solution, Screen, Screen State entities

   🌱Design Concept→🔧Solution→🖥️Screen→🔳Screen State

   Generate solutions: concepts, screens, interaction ideas.

   entity sequence
6. 6
   Prototype

   Create the Wireframe, Prototype, Interaction Spec, Design Component entities

   ▭Wireframe→📱Prototype→🖱️Interaction Spec→🧱Design Component

   Build testable artifacts: wireframes, prototypes, interaction specs.

   entity sequence
7. 7
   Test

   Create the Experiment, Learning, Evidence, Feedback Theme entities

   🧫Experiment→🧠Learning→🔎Evidence→📎Feedback Theme

   Put prototypes in front of users: observe, learn, iterate.

   entity sequence
8. 8
   Design System

   Create the Design System, Design Component, Design Token, Design Pattern, Design Guideline entities

   🧰Design System→🧱Design Component→🪙Design Token→🧩Design Pattern→📌Design Guideline

   Codify patterns: components, tokens, guidelines that scale.

   entity sequence