Discovery, Research & Validation

Creation Sequence

Follow these steps in order. Each one adds entities to the graph and sets up the next.

1. 1
   Plan

   Create the Research Plan, Research Question, Interview Guide, Research Study entities

   🗺️Research Plan→❓Research Question→📋Interview Guide→🧑‍🔬Research Study

   Define what you need to learn: research questions, study design, interview guides.

   entity sequence
2. 2
   Recruit

   Create the Participant, Persona, Behavioral Segment entities

   🙋Participant→🎭Persona→🐾Behavioral Segment

   Find the right participants. Who can teach you what you need to know?

   entity sequence
3. 3
   Observe

   Create the Observation, Quote, Survey Response entities

   👁️Observation→🗣️Quote→📨Survey Response

   Gather raw data: observations, quotes, survey responses, field notes.

   entity sequence
4. 4
   Synthesize

   Create the Affinity Cluster, Feedback Theme entities

   🧲Affinity Cluster→📎Feedback Theme

   Make sense of the data: cluster, pattern-match, extract themes.

   entity sequence
5. 5
   Insight

   Create the Insight, Evidence, Learning entities

   🔦Insight→🔎Evidence→🧠Learning

   Crystallize learnings into actionable insights. What did you discover?

   entity sequence
6. 6
   Opportunity

   Create the Opportunity, Need, Desired Outcome entities

   🚪Opportunity→🫀Need→🌟Desired Outcome

   Connect insights to opportunities. What should the product do about this?

   entity sequence
7. 7
   Hypothesis

   Create the Hypothesis, Assumption entities

   🧪Hypothesis→🤔Assumption

   Frame testable hypotheses from research. What assumptions need validation?

   entity sequence
8. 8
   Test

   Create the Experiment Run, Experiment Plan, Evidence entities

   ▶️Experiment Run→📐Experiment Plan→🔎Evidence

   Validate with targeted experiment runs. Close the loop between research and action.

   entity sequence