Evidence-first discovery sequence: plan → recruit → observe → synthesize → insight → opportunity → hypothesis → test.
opportunityv0.1.0When to run it
When the team is about to commit to a major investment and the evidence base feels thin, or when the existing roadmap is built on inherited assumptions that have never been validated.
What you'll have at the end
A trail of research_plan → participant / persona → observation / quote → affinity_cluster / feedback_theme → insight / evidence / learning → opportunity / need → hypothesis / assumption → experiment / evidence. The full discovery spine, end to end.
Common starting point
One research question worth answering. Recruit 5-8 participants. Observe before you synthesise; cluster before you conclude.
Sequence summary
Eight phases: plan, recruit, observe, synthesize, insight, opportunity, hypothesis, test.
Define what you need to learn: research questions, study design, interview guides.
Find the right participants. Who can teach you what you need to know?
Gather raw data: observations, quotes, survey responses, field notes.
Make sense of the data: cluster, pattern-match, extract themes.
Crystallize learnings into actionable insights. What did you discover?
Connect insights to opportunities. What should the product do about this?
Frame testable hypotheses from research. What assumptions need validation?
Validate with targeted experiments. Close the loop between research and action.