Users & Needs

Creation Sequence

Follow these steps in order. Each one adds entities to the graph and sets up the next.

1. 1
   Anchor

   Create the Persona entity

   🎭Persona

   Capture 1–3 user archetypes you are building for. Keep the set small: one persona per distinct mental model.

   entity sequence
2. 2
   Jobs

   Create the Job entity

   🔨Job

   Name the jobs each persona is trying to get done. What progress are they trying to make?

   entity sequence
3. 3
   Job steps

   Create the Job Step entity

   👣Job Step

   Decompose each job into the observable steps a persona walks through (when this is useful).

   entity sequence
4. 4
   Needs

   Create the Need entity

   🫀Need

   Capture what each persona requires to make progress on each job: the explicit asks and gaps.

   entity sequence
5. 5
   Desired outcomes

   Create the Desired Outcome entity

   🌟Desired Outcome

   Frame measurable success criteria each persona would accept: the “done” signal for the job.

   entity sequence
6. 6
   Switching costs

   Create the Switching Cost entity

   ⚓Switching Cost

   List what stops each persona from moving from their current solution: the friction to overcome.

   entity sequence
7. 7
   Participants

   Create the Participant entity

   🙋Participant

   Optional, post-research: research-resolved instances of personas (real people you spoke with).

   entity sequence