Design the business model with Business Model Canvas: value props, customer segments, revenue streams, cost structure.
business-model-canvasv0.1.0When to run it
When the team wants to use the Business Model Canvas specifically — for example, when working with investors who expect BMC, when running a strategic offsite where the canvas is the artefact.
What you'll have at the end
A populated BMC view over the canonical UPG graph: customer_segment, value_proposition, channel, relationship_strategy, revenue_stream, key_resource, key_activity, key_partner, cost_structure. The view is rendered; the underlying entities are shared with every other framework.
Common starting point
The right side of the canvas (customer-facing cells): segments, value props, channels, relationships, revenue. Cross to the left after.
Sequence summary
One step: run the business_model creation sequence — value props, segments, revenue, costs. Hands off to Pricing on revenue depth.
Run the business_model creation sequence: value props, segments, revenue, costs.
Gap: → playbook:business-pricing