Capture and cluster qualitative signal: feedback items, themes, NPS, support tickets.
When to run it
When customer feedback is arriving faster than it's being processed — sales calls, support tickets, NPS responses, in-product surveys all dumping into channels nobody reads.
What you'll have at the end
Raw feedback_item entities clustered into feedback_theme records, with NPS and support patterns surfaced as queryable structure rather than rolling spreadsheets.
Common starting point
The last 100 feedback items. Cluster them; identify the top three themes. Connect each theme to existing opportunities or hypotheses.
Sequence summary
One step: run the feedback creation sequence — items, themes, NPS, support data.
Run the feedback creation sequence: items, themes, NPS, support data.
Gap: → playbook:discovery-validation-hypothesis-cycle