Entities
Reference
Browse every entity type in the UPG ontology: properties, relationships, and how they connect across the graph.
The north star. Vision, mission, objectives, and the pillars that guide every decision.
The humans. Who they are, what they're trying to do, what hurts, what they need.
The gaps. Opportunities validated, solutions proposed, sprints run.
The proof. Hypotheses tested through experiments, producing learnings that compound.
The landscape. Competitors, segments, features, and shifting trends.
The evidence. Studies, participants, observations, clusters, and synthesised insights.
The craft. Journeys, concepts, prototypes, components, tokens, and brand identity.
The reusable building blocks. Components, tokens, patterns, and guidelines.
The identity. Visual language, typography, voice, and logo system.
The blueprint. Features, epics, stories, roadmaps, and releases.
The machinery. Bounded contexts, services, APIs, DDD patterns, and deployments.
The engine. North star metrics, funnels, cohorts, loops, and attribution.
The economics. Value props, revenue streams, pricing, costs, and partnerships.
The launch playbook. GTM strategy, ICP, positioning, messaging, and sales.
The people. Teams, departments, roles, OKRs, retros, and ceremonies.
The instruments. Data sources, pipelines, dashboards, lineage, and quality rules.
The record. Content pieces, KB articles, prompt templates, and changelogs.
The structure. Legal entities, IP, contracts, and privacy policies.
The reliability. SLOs, incidents, runbooks, CI pipelines, and on-call rotations.
The shield. Threat models, vulnerabilities, controls, and access policies.
The inclusion. Standards, guidelines, audits, issues, and design annotations.
The quality gate. Test suites, test cases, QA sessions, and coverage reports.
The listening post. Feedback programs, feature requests, NPS campaigns, and beta programs.
The monetisation lab. Pricing strategies, experiments, packages, and paywalls.
The intelligence layer. AI models, prompts, evaluations, guardrails, and cost tracking.
The automation engine. Workflow templates, agent definitions, review gates, and approvals.
The organisation. Products, portfolios, product areas, and the top-level container.
The pipeline. Accounts, deals, subscriptions, invoices, and forecasts.
The coordination. Programs, projects, milestones, risks, and deliverables.
The megaphone. Strategies, channels, campaigns, SEO, social, and events.
The care. Support tickets, health scores, NPS, onboarding, and playbooks.
The globe. Locales, translations, cultural adaptations, and regional pricing.
The classroom. Programs, tutorials, walkthroughs, webinars, and certifications.
The network. Partner programs, tiers, API ecosystems, and marketplace listings.
The guardrails. Compliance frameworks, requirements, risks, and audit policies.
Spatial thinking spaces for arranging entities and exploring relationships.
How UPG models multi-product portfolios: organisations, areas, and cross-product edges.