Explore
The Graph in Detail
Seven lenses into the Unified Product Graph: the structural core, real-world mappings, and the cognitive tools to navigate it.
The full ontology rendered as an interactive map. Navigate all 10 regions, browse entities by domain, and trace connections across the graph.
Every UPG entity type across 36 domains, with properties, typed relationships, lifecycle phases, and usage guidance.
938 typed relationships organised into 4 classifications: structural, semantic, temporal, and portfolio. The connective tissue of the graph.
Phase-and-state machines for every entity type that progresses through stages, with 8 reusable lifecycle templates and state-machine visualisers.
Thirty-four canonical frameworks, from Business Model Canvas to Wardley Maps, each mapped to the UPG entities they cover. More land as each is reviewed.
Region-anchored creation sequences that guide you through building each knowledge domain, step by step, entity by entity.
Five cognitive orientations for working with your graph: Plan, Inspect, Prioritise, Trace, and Reflect.