Discovery

Map desired outcomes to opportunities, then branch into solutions and experiments. Ensures every solution traces back to a real user need.

Arrange user activities across the top, then prioritise user stories vertically under each activity. Horizontal = breadth, vertical = depth.

Map customer jobs, pains, and gains on one side, then align product features, pain relievers, and gain creators on the other to achieve product-market fit.

Analyse the four forces that drive or inhibit customers switching to a new solution: Push, Pull, Anxiety, and Habit.