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Frameworks/prioritization/Opportunity Sizing1/46
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Opportunity Sizing

prioritizationtable

Size opportunities by Reach, Frequency, and Pain to rank which problems are most worth solving before committing to solutions.

▼On this page
StructureProperties

Structure

🚪Opportunities to sizeOpportunity

Opportunities scored on Reach, Frequency, and Pain.

Entities & Properties

🚪Opportunity3▸ExpandCollapse
🚪Opportunityscored item
Added by this framework
Reachreachassessment
How many users experience this problem?
1
Almost no one
Affects <5% of users
2
A few
Affects 5-20% of users
3
Some
Affects 20-50% of users
4
Most
Affects 50-80% of users
5
Nearly everyone
Affects >80% of users
Frequencyfrequencyassessment
How often do they run into it?
1
Rarely
Less than once a month
2
Occasionally
A few times a month
3
Sometimes
Weekly
4
Often
Multiple times a week
5
Constantly
Daily or more
Painpainassessment
How painful is it when left unaddressed?
1
Barely noticeable
Minor friction, easily ignored
2
Mild
Noticeable but not a priority to fix
3
Moderate
Actively wished it were better
4
Significant
Regularly disrupts workflow
5
Extreme
Major frustration, seeking alternatives
Computed value
Opportunity Scorereach * frequency * pain

On this page

StructureProperties

When to use

  • You have more opportunities than you can pursue
  • You need to compare problems before committing to solutions
  • You want a defensible, transparent way to choose what to explore

When not to use

  • A single opportunity is already validated and obvious
  • You have no signal yet on reach, frequency, or pain

Origin

Continuous discovery practice

Source ↗