Adopt

5 surfaces

Template Gallery

17 Templates

Start from a proven pattern, not a blank page.

Each template bootstraps your product graph with the right entity types for your industry and stage. Run /upg-template and pick one.

17Templates
5Industries

How Templates Work

$ /upg-template saas

Available SaaS templates:
1. B2B SaaS: enterprise, multi-tier, sales motion
2. Developer Tool: API-first, freemium, docs-led
3. Vertical SaaS: industry-specific, compliance
4. PLG SaaS: self-serve, activation funnel
5. AI Wrapper: foundation models, usage-based

> 2

✓ Created 6 entities for Developer Tool template
product, persona, api_endpoint, pricing_tier, content_strategy, growth_loop

SaaS

Software-as-a-Service products: subscription models, feature-gated tiers, and developer tools.

B2B SaaSidea to mvp

Enterprise SaaS with multi-tier pricing, ICP, and sales motion.

productpersonavalue_propositionpricing_tierfeatureideal_customer_profilefunnel
Developer Toolidea to growth

API-first dev tool with freemium, docs-led growth, and community.

productpersonaapi_endpointpricing_tiercontent_strategygrowth_loop
Vertical SaaSidea to mvp

Industry-specific tool with deep domain entities and compliance.

productpersonamarket_segmentfeaturecompliance_requirementintegration_partner
PLG SaaSmvp to growth

Product-led growth with activation funnel, self-serve, and expansion.

productpersonafunnelfunnel_stepgrowth_looppricing_tiermetric
AI Wrapperidea to mvp

AI-powered tool built on foundation models with usage-based pricing.

productpersonafeatureapi_endpointcost_structurepricing_strategy

Marketplace

Two-sided or multi-sided platforms connecting supply and demand.

Two-Sided Marketplaceidea to mvp

Connect buyers and sellers with matching, reviews, and take rate.

productpersonapersonavalue_propositionrevenue_streamgrowth_loopmetric
Creator Platformidea to growth

Enable creators to monetize: subscriptions, tipping, digital goods.

productpersonafeaturerevenue_streamcontent_strategyfunnel
Service Marketplaceidea to mvp

Match service providers with customers (booking, reviews, trust).

productpersonauser_flowfeaturemetricpartnership

Mobile

iOS and Android apps with app store distribution and mobile-specific patterns.

Consumer Appidea to mvp

Consumer mobile app with onboarding, engagement loops, and IAP.

productpersonauser_journeyscreenfeaturemetricfunnel
Companion Appmvp to growth

Mobile extension of a web product, covering sync, notifications, and quick capture.

productpersonascreenuser_flowapi_endpointfeature
Health & Fitnessidea to mvp

Tracking, habits, and streaks with health data integration.

productpersonafeaturemetricuser_journeygrowth_loop

Open Source

OSS projects with community, contributions, and commercial layers.

OSS Libraryidea to growth

Open-source library with docs, contributors, and sponsorship.

productpersonafeaturecontent_strategypartnershipmetric
Open Coremvp to scale

OSS core + commercial features. Community edition vs enterprise.

productpersonafeaturepricing_tierideal_customer_profilecompetitive_battle_card
Dev Frameworkidea to growth

Framework for developers with ecosystem, plugins, and governance.

productpersonafeatureapi_endpointcontent_strategygrowth_loop

Agency

Service businesses building products for clients.

Client Product Discoverydiscovery

Run discovery for a client: personas, outcomes, and competitive landscape.

productpersonajobopportunitycompetitorhypothesis
MVP Scopingplanning

Scope an MVP engagement: features, effort, timeline, and risks.

productfeatureepicuser_storyreleasemilestone
Growth Auditanalysis

Audit a client's growth strategy: funnels, channels, and experiments.

productfunnelacquisition_channelgrowth_loopexperimentmetric

Get Started

# Install UPG and start from a template
npx @unified-product-graph/mcp-server install
/upg-template