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UPG is in
early alpha
. The specification is still evolving and may change between versions.
Unified Product Graph
Alpha
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Entities
320
entity types
⌕
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Portfolio
3
▶
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Workspace
2
▶
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User
6
▶
•
User Research
9
▶
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Market Intelligence
8
▶
•
Discovery
4
▶
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Validation
7
▶
•
Customer Feedback
7
▶
•
Strategy
17
▶
•
Product Specification
13
▶
•
Business Model
10
▶
Offer
💰
Business Model
✨
Value Proposition
🫶
Customer Relationship
🚚
Distribution Channel
Economics
💵
Revenue Stream
🧮
Cost Structure
💹
Unit Economics
Operating model
🏭
Key Resource
🛠️
Key Activity
🫱🏻🫲🏼
Partnership
•
Experience Design
11
▶
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Design System
7
▶
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Brand Identity
7
▶
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Legal
5
▶
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Engineering
25
▶
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Foundations
4
▶
•
AI & Machine Learning
12
▶
•
Workflows & Agents
10
▶
•
Data & Analytics
11
▶
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Quality Assurance
8
▶
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DevOps & Platform
12
▶
•
Security
9
▶
•
Accessibility
5
▶
•
Pricing & Packaging
5
▶
•
Go-To-Market
13
▶
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Sales & Revenue
10
▶
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Marketing
10
▶
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Growth
9
▶
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Customer Success
10
▶
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Content & Knowledge
6
▶
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Customer Education
7
▶
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Team & Organisation
11
▶
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Program Management
8
▶
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Partners & Ecosystem
7
▶
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Localisation
6
▶
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Compliance
6
▶
‹
‹
Reference
/
Business Model
11/37
›
💰 Domain
Business Model
The economics. Value props, revenue streams, pricing, costs, and partnerships.
10
Entity Types
Part of region
08
Business, GTM & Growth
↗
Offer
💰
Business Model
The business model canvas or definition
3 props
10 edges
→
✨
Value Proposition
A unique value offered to customers
4 props
3 edges
→
🫶
Customer Relationship
A type of customer relationship
3 props
1 edges
→
🚚
Distribution Channel
A channel for delivering value to customers
3 props
1 edges
→
Economics
💵
Revenue Stream
A source of revenue
6 props
2 edges
→
🧮
Cost Structure
A cost category or structure
3 props
1 edges
→
💹
Unit Economics
Per-unit economic metrics (CAC, LTV, etc.)
4 props
1 edges
→
Operating model
🏭
Key Resource
A key resource required by the business
5 props
1 edges
→
🛠️
Key Activity
A key activity the business performs
8 props
1 edges
→
🫱🏻🫲🏼
Partnership
A strategic partnership
6 props
1 edges
→
‹
Reference
/
Business Model
11/37
›
💰 Domain
Business Model
The economics. Value props, revenue streams, pricing, costs, and partnerships.
10
Entity Types
Part of region
08
Business, GTM & Growth
↗
Offer
💰
Business Model
The business model canvas or definition
3 props
10 edges
→
✨
Value Proposition
A unique value offered to customers
4 props
3 edges
→
🫶
Customer Relationship
A type of customer relationship
3 props
1 edges
→
🚚
Distribution Channel
A channel for delivering value to customers
3 props
1 edges
→
Economics
💵
Revenue Stream
A source of revenue
6 props
2 edges
→
🧮
Cost Structure
A cost category or structure
3 props
1 edges
→
💹
Unit Economics
Per-unit economic metrics (CAC, LTV, etc.)
4 props
1 edges
→
Operating model
🏭
Key Resource
A key resource required by the business
5 props
1 edges
→
🛠️
Key Activity
A key activity the business performs
8 props
1 edges
→
🫱🏻🫲🏼
Partnership
A strategic partnership
6 props
1 edges
→