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UPG is in
early alpha
. The specification is still evolving and may change between versions.
Unified Product Graph
Alpha
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Entities
320
entity types
⌕
•
Portfolio
3
▶
•
Workspace
2
▶
•
User
6
▶
•
User Research
9
▶
•
Market Intelligence
8
▶
•
Discovery
4
▶
•
Validation
7
▶
•
Customer Feedback
7
▶
•
Strategy
17
▶
•
Product Specification
13
▶
•
Business Model
10
▶
•
Experience Design
11
▶
•
Design System
7
▶
•
Brand Identity
7
▶
•
Legal
5
▶
•
Engineering
25
▶
•
Foundations
4
▶
•
AI & Machine Learning
12
▶
•
Workflows & Agents
10
▶
•
Data & Analytics
11
▶
•
Quality Assurance
8
▶
•
DevOps & Platform
12
▶
•
Security
9
▶
•
Accessibility
5
▶
•
Pricing & Packaging
5
▶
•
Go-To-Market
13
▶
•
Sales & Revenue
10
▶
•
Marketing
10
▶
•
Growth
9
▶
•
Customer Success
10
▶
•
Content & Knowledge
6
▶
•
Customer Education
7
▶
•
Team & Organisation
11
▶
Structure
🏬
Department
🫂
Team
🪪
Role
🧑
Person
🧑💼
Stakeholder
🎓
Skill
Goals & rituals
🏅
Team OKR
🔔
Ceremony
🪞
Retrospective
Coordination
⛓️
Dependency
🗓️
Capacity Plan
•
Program Management
8
▶
•
Partners & Ecosystem
7
▶
•
Localisation
6
▶
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Compliance
6
▶
‹
‹
Reference
/
Team & Organisation
33/37
›
🏬 Domain
Team & Organisation
The people. Teams, departments, roles, OKRs, retros, and ceremonies.
11
Entity Types
Part of region
10
Operations & Quality
↗
Structure
🏬
Department
An organisational department
5 props
3 edges
→
🫂
Team
A cross-functional team
3 props
12 edges
→
🪪
Role
A role within a team
4 props
1 edges
→
🧑
Person
A named individual (owner, stakeholder, or participant) referenced across the graph
2 props
→
🧑💼
Stakeholder
A person with influence over the product
3 props
2 edges
→
🎓
Skill
A skill or competency within a team
5 props
1 edges
→
Goals & rituals
🏅
Team OKR
A team-level OKR
3 props
1 edges
→
🔔
Ceremony
A recurring team ritual (standup, planning)
4 props
2 edges
→
🪞
Retrospective
A team retrospective
4 props
1 edges
→
Coordination
⛓️
Dependency
A cross-team or system dependency
5 props
1 edges
→
🗓️
Capacity Plan
A plan for allocating team capacity
4 props
1 edges
→
‹
Reference
/
Team & Organisation
33/37
›
🏬 Domain
Team & Organisation
The people. Teams, departments, roles, OKRs, retros, and ceremonies.
11
Entity Types
Part of region
10
Operations & Quality
↗
Structure
🏬
Department
An organisational department
5 props
3 edges
→
🫂
Team
A cross-functional team
3 props
12 edges
→
🪪
Role
A role within a team
4 props
1 edges
→
🧑
Person
A named individual (owner, stakeholder, or participant) referenced across the graph
2 props
→
🧑💼
Stakeholder
A person with influence over the product
3 props
2 edges
→
🎓
Skill
A skill or competency within a team
5 props
1 edges
→
Goals & rituals
🏅
Team OKR
A team-level OKR
3 props
1 edges
→
🔔
Ceremony
A recurring team ritual (standup, planning)
4 props
2 edges
→
🪞
Retrospective
A team retrospective
4 props
1 edges
→
Coordination
⛓️
Dependency
A cross-team or system dependency
5 props
1 edges
→
🗓️
Capacity Plan
A plan for allocating team capacity
4 props
1 edges
→