Skip to content
Unified Product Graph
Beta
Understand
▾
Explore
▾
Adopt
▾
Search
⌘K
Get Started
☀
Graph Explorer
Entities
Edges
Lifecycles
Frameworks
Playbooks
Approaches
Entities
312
entity types
⌕
•
Strategy
16
▶
•
User
6
▶
🎭
Persona
🔨
Job
🫀
Need
🌟
Desired Outcome
👣
Job Step
⚓
Switching Cost
•
Discovery
4
▶
•
Validation
8
▶
•
Market Intelligence
7
▶
•
User Research
9
▶
•
Experience Design
11
▶
•
Design System
7
▶
•
Brand Identity
7
▶
•
Product Specification
12
▶
•
Engineering
25
▶
•
Growth
9
▶
•
Business Model
10
▶
•
Go-To-Market
13
▶
•
Team & Organisation
11
▶
•
Data & Analytics
11
▶
•
Content & Knowledge
6
▶
•
Legal
5
▶
•
DevOps & Platform
12
▶
•
Security
9
▶
•
Accessibility
5
▶
•
Quality Assurance
7
▶
•
Customer Feedback
7
▶
•
Pricing & Packaging
5
▶
•
AI & Machine Learning
12
▶
•
Workflows & Agents
10
▶
•
Portfolio
3
▶
•
Sales & Revenue
10
▶
•
Program Management
8
▶
•
Marketing
10
▶
•
Customer Success
10
▶
•
Localisation
6
▶
•
Customer Education
7
▶
•
Partners & Ecosystem
7
▶
•
Compliance
6
▶
•
Workspace
1
▶
‹
Reference
/
User
2/36
›
🎭 Domain
User
The humans. Who they are, what they're trying to do, what hurts, what they need.
6
Entity Types
Part of region
02
Users & Needs
↗
🎭
Persona
An archetype representing a user segment
6 props
5 edges
→
🔨
Job
Job To Be Done: what the user is trying to accomplish
5 props
4 edges
→
🫀
Need
A user need, pain, desire, or constraint
7 props
4 edges
→
🌟
Desired Outcome
What the user hopes to achieve
3 props
2 edges
→
👣
Job Step
A discrete step within a Job To Be Done
3 props
1 edges
→
⚓
Switching Cost
A barrier preventing users from switching alternatives
3 props
1 edges
→
‹
Reference
/
User
2/36
›
🎭 Domain
User
The humans. Who they are, what they're trying to do, what hurts, what they need.
6
Entity Types
Part of region
02
Users & Needs
↗
🎭
Persona
An archetype representing a user segment
6 props
5 edges
→
🔨
Job
Job To Be Done: what the user is trying to accomplish
5 props
4 edges
→
🫀
Need
A user need, pain, desire, or constraint
7 props
4 edges
→
🌟
Desired Outcome
What the user hopes to achieve
3 props
2 edges
→
👣
Job Step
A discrete step within a Job To Be Done
3 props
1 edges
→
⚓
Switching Cost
A barrier preventing users from switching alternatives
3 props
1 edges
→