Strategy

Map your value chain on axes of visibility (to user) and evolution (genesis → custom → product → commodity). Reveals strategic moves.

Analyse industry competitiveness through five forces: rivalry, new entrants, substitutes, buyer power, and supplier power.

Map Strengths, Weaknesses, Opportunities, and Threats in a 2x2 grid. Internal vs external, helpful vs harmful.

Map primary and support activities to understand where value is created and where costs can be optimised across the organisation.

Set ambitious Objectives and measure progress with Key Results. Cascades from company to team to individual.