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Frameworks as Projections

Every framework, reading one graph instead of its own copy

A team runs on frameworks: an Opportunity Solution Tree for discovery, a Business Model Canvas for strategy, RICE for prioritisation. The cost is not the frameworks themselves; it is that each one is its own document. The same opportunity gets retyped into three of them, and then it drifts in all three. UPG treats a framework as a lens over the graph rather than a file to maintain. The entities live in the graph once, and each framework is a projection over them.

“All models are wrong, but some are useful.”
George E. P. Box, statistician
01One Graph, Many Lenses

The same nodes, read by three frameworks at once

An opportunity, a solution, a feature, a metric: each typed once in the graph. An Opportunity Solution Tree reads them as a tree. A Business Model Canvas reads the strategic ones into its nine cells. RICE reads the features into a scored table. Each framework projects those shared nodes; none of them stores a second copy.

Because the three views project the same nodes, a change made in one is a change in all of them. The tree and the canvas stay agreed on what the opportunity is, because the graph holds a single opportunity for both to read.

One product graph
opportunity · solution · feature · metric
the same typed nodes
projected through a lens
Opportunity Solution Tree
Outcome
Opportunity
Solution
Business Model Canvas
Segments
Value prop
Channels
Revenue
RICE Scoring
Feature A
Feature B
Feature C

A tree, a matrix, a scored table: three frameworks, one underlying graph. They read the same nodes through different lenses, so a change in one is a change in all. No copying between tools, nothing to keep in sync.

02The Catalog

Frameworks already mapped to the graph

UPG ships a catalog of canonical frameworks, each tagged with the structural pattern it draws (tree, matrix, quadrant, table, funnel, flow, collection) and the entity types it reads. Adopting a framework selects one of these lenses; it does not import a template to fill in.

The catalog grows without changing the graph. A new framework is a new projection over entities that already exist, so it reads the team’s current work the moment it is added.

Business Model CanvasOsterwalderOpportunity Solution TreeTorresWardley MapWardleyRICE ScoringIntercomPirate Metrics AARRRMcClureDouble DiamondDesign CouncilPorter Five ForcesPorterValue Proposition CanvasOsterwalder
03Structural Patterns

Seven shapes a framework can draw

Each framework declares two things: the structural pattern it draws and the entity types it reads. Seven patterns cover the field (a tree, a matrix, a quadrant, a table, a funnel, a flow, and a collection), and every catalog framework is one of them pointed at a set of types.

That declaration is also why the catalog grows without touching the graph. A new framework is a new declaration over entities that already exist, so it reads the team’s current work the moment it is added, with nothing to migrate.

Tree
OST, story map
Matrix
BMC, value prop
Quadrant
Wardley, 2x2
Table
RICE, scoring
Funnel
AARRR, pirate
Flow
Double Diamond
Collection
Five Forces
+
+ more
each declares its reads

A framework declares the structural pattern it draws and the entity types it reads. Seven patterns cover the field: a tree, a matrix, a quadrant, a table, a funnel, a flow, a collection. Adopting one selects a lens rather than importing a template, so a framework projects over the existing graph as soon as it is added.

04Where To Go Next

Frameworks are Layer 4 of the spec: a read-time presentation concern, never written into the file. The graph stays canonical, and each framework is one way of reading it. Follow a thread: