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UPG is in
early alpha
. The specification is still evolving and may change between versions.
Unified Product Graph
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Entities
320
entity types
⌕
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Portfolio
3
▶
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Workspace
2
▶
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User
6
▶
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User Research
9
▶
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Market Intelligence
8
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Discovery
4
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Validation
7
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Customer Feedback
7
▶
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Strategy
17
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Product Specification
13
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Business Model
10
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Experience Design
11
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Design System
7
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Brand Identity
7
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Legal
5
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Engineering
25
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4
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AI & Machine Learning
12
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10
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Data & Analytics
11
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Quality Assurance
8
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DevOps & Platform
12
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Security
9
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Accessibility
5
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•
Pricing & Packaging
5
▶
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Go-To-Market
13
▶
Strategy & positioning
🏹
GTM Strategy
👤
Ideal Customer Profile
🎪
Positioning
✉️
Messaging
🧾
Proof Point
Sales enablement
🔁
Sales Motion
⚔️
Competitive Battle Card
🚧
Objection
↩️
Rebuttal
Programs & launch
📣
Demand Gen Program
✍️
Content Strategy
🏴
Territory
🛸
Launch
•
Sales & Revenue
10
▶
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Marketing
10
▶
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Growth
9
▶
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Customer Success
10
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Content & Knowledge
6
▶
•
Customer Education
7
▶
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Team & Organisation
11
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Program Management
8
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Partners & Ecosystem
7
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Localisation
6
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Compliance
6
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‹
‹
Reference
/
Go-To-Market
26/37
›
🏹 Domain
Go-To-Market
The launch playbook. GTM strategy, ICP, positioning, messaging, and sales.
13
Entity Types
Part of region
08
Business, GTM & Growth
↗
Strategy & positioning
🏹
GTM Strategy
A go-to-market strategy
2 props
9 edges
→
👤
Ideal Customer Profile
The ideal customer profile (ICP)
5 props
1 edges
→
🎪
Positioning
Product positioning statement
2 props
4 edges
→
✉️
Messaging
Messaging framework and key messages
6 props
1 edges
→
🧾
Proof Point
Evidence supporting a sales claim
3 props
3 edges
→
Sales enablement
🔁
Sales Motion
A repeatable sales motion
3 props
1 edges
→
⚔️
Competitive Battle Card
A competitive battle card for sales enablement
2 props
2 edges
→
🚧
Objection
A common sales objection
4 props
4 edges
→
↩️
Rebuttal
A rebuttal to a sales objection
3 props
2 edges
→
Programs & launch
📣
Demand Gen Program
A demand generation program
3 props
1 edges
→
✍️
Content Strategy
A content strategy for thought leadership
7 props
3 edges
→
🏴
Territory
A sales territory
3 props
1 edges
→
🛸
Launch
A product launch event
2 props
1 edges
→
‹
Reference
/
Go-To-Market
26/37
›
🏹 Domain
Go-To-Market
The launch playbook. GTM strategy, ICP, positioning, messaging, and sales.
13
Entity Types
Part of region
08
Business, GTM & Growth
↗
Strategy & positioning
🏹
GTM Strategy
A go-to-market strategy
2 props
9 edges
→
👤
Ideal Customer Profile
The ideal customer profile (ICP)
5 props
1 edges
→
🎪
Positioning
Product positioning statement
2 props
4 edges
→
✉️
Messaging
Messaging framework and key messages
6 props
1 edges
→
🧾
Proof Point
Evidence supporting a sales claim
3 props
3 edges
→
Sales enablement
🔁
Sales Motion
A repeatable sales motion
3 props
1 edges
→
⚔️
Competitive Battle Card
A competitive battle card for sales enablement
2 props
2 edges
→
🚧
Objection
A common sales objection
4 props
4 edges
→
↩️
Rebuttal
A rebuttal to a sales objection
3 props
2 edges
→
Programs & launch
📣
Demand Gen Program
A demand generation program
3 props
1 edges
→
✍️
Content Strategy
A content strategy for thought leadership
7 props
3 edges
→
🏴
Territory
A sales territory
3 props
1 edges
→
🛸
Launch
A product launch event
2 props
1 edges
→