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UPG is in
early alpha
. The specification is still evolving and may change between versions.
Unified Product Graph
Alpha
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Graph Explorer
Regions
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Frameworks
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Approaches
Entities
320
entity types
⌕
•
Portfolio
3
▶
•
Workspace
2
▶
•
User
6
▶
•
User Research
9
▶
•
Market Intelligence
8
▶
•
Discovery
4
▶
•
Validation
7
▶
•
Customer Feedback
7
▶
•
Strategy
17
▶
•
Product Specification
13
▶
•
Business Model
10
▶
•
Experience Design
11
▶
•
Design System
7
▶
•
Brand Identity
7
▶
•
Legal
5
▶
•
Engineering
25
▶
•
Foundations
4
▶
•
AI & Machine Learning
12
▶
•
Workflows & Agents
10
▶
•
Data & Analytics
11
▶
•
Quality Assurance
8
▶
•
DevOps & Platform
12
▶
•
Security
9
▶
•
Accessibility
5
▶
•
Pricing & Packaging
5
▶
•
Go-To-Market
13
▶
•
Sales & Revenue
10
▶
Accounts & deals
🌿
Lead
📇
Contact
🏦
Account
💼
Deal
Pipeline
🪈
Pipeline Sales
🧽
Pipeline Stage
Billing
💲
Quote Document
🔂
Subscription
💳
Invoice
🔮
Forecast
•
Marketing
10
▶
•
Growth
9
▶
•
Customer Success
10
▶
•
Content & Knowledge
6
▶
•
Customer Education
7
▶
•
Team & Organisation
11
▶
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Program Management
8
▶
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Partners & Ecosystem
7
▶
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Localisation
6
▶
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Compliance
6
▶
‹
‹
Reference
/
Sales & Revenue
27/37
›
🌿 Domain
Sales & Revenue
The pipeline. Accounts, deals, subscriptions, invoices, and forecasts.
10
Entity Types
Part of region
08
Business, GTM & Growth
↗
Accounts & deals
🌿
Lead
An inbound lead
4 props
2 edges
→
📇
Contact
A person within an account
2 props
1 edges
→
🏦
Account
A customer account
3 props
4 edges
→
💼
Deal
An active sales opportunity
3 props
2 edges
→
Pipeline
🪈
Pipeline Sales
A sales pipeline
2 props
6 edges
→
🧽
Pipeline Stage
A stage in the sales pipeline
3 props
1 edges
→
Billing
💲
Quote Document
A formal quote document
4 props
1 edges
→
🔂
Subscription
A recurring subscription
4 props
3 edges
→
💳
Invoice
An invoice for billing
4 props
1 edges
→
🔮
Forecast
A revenue forecast
4 props
2 edges
→
‹
Reference
/
Sales & Revenue
27/37
›
🌿 Domain
Sales & Revenue
The pipeline. Accounts, deals, subscriptions, invoices, and forecasts.
10
Entity Types
Part of region
08
Business, GTM & Growth
↗
Accounts & deals
🌿
Lead
An inbound lead
4 props
2 edges
→
📇
Contact
A person within an account
2 props
1 edges
→
🏦
Account
A customer account
3 props
4 edges
→
💼
Deal
An active sales opportunity
3 props
2 edges
→
Pipeline
🪈
Pipeline Sales
A sales pipeline
2 props
6 edges
→
🧽
Pipeline Stage
A stage in the sales pipeline
3 props
1 edges
→
Billing
💲
Quote Document
A formal quote document
4 props
1 edges
→
🔂
Subscription
A recurring subscription
4 props
3 edges
→
💳
Invoice
An invoice for billing
4 props
1 edges
→
🔮
Forecast
A revenue forecast
4 props
2 edges
→