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UPG is in
early alpha
. The specification is still evolving and may change between versions.
Unified Product Graph
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Entities
320
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3
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2
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6
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9
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8
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4
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7
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7
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Strategy
17
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Product Specification
13
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10
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Experience Design
11
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7
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7
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25
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4
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12
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10
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11
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8
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12
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9
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5
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5
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Go-To-Market
13
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Sales & Revenue
10
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Marketing
10
▶
Strategy & channels
🔱
Marketing Strategy
📻
Marketing Channel
📆
Marketing Campaign Plan
Channel assets
📧
Email Sequence
🐦
Social Post
🖌️
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#️⃣
SEO Keyword
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🗞️
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🎈
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🌍
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Growth
9
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Customer Success
10
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6
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7
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Team & Organisation
11
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Program Management
8
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Partners & Ecosystem
7
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Localisation
6
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Compliance
6
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‹
‹
Reference
/
Marketing
28/37
›
🔱 Domain
Marketing
The megaphone. Strategies, channels, campaigns, SEO, social, and events.
10
Entity Types
Part of region
08
Business, GTM & Growth
↗
Strategy & channels
🔱
Marketing Strategy
A marketing strategy
3 props
6 edges
→
📻
Marketing Channel
A marketing channel
3 props
2 edges
→
📆
Marketing Campaign Plan
A marketing campaign plan
5 props
4 edges
→
Channel assets
📧
Email Sequence
An email nurture sequence
4 props
1 edges
→
🐦
Social Post
A social media post
3 props
1 edges
→
🖌️
Ad Creative
An ad creative
7 props
1 edges
→
#️⃣
SEO Keyword
An SEO keyword target
6 props
1 edges
→
PR & events
🗞️
Press Release
A press release
3 props
2 edges
→
🎈
Event
A marketing event
4 props
2 edges
→
🌍
Community Initiative
A community engagement initiative
3 props
2 edges
→
‹
Reference
/
Marketing
28/37
›
🔱 Domain
Marketing
The megaphone. Strategies, channels, campaigns, SEO, social, and events.
10
Entity Types
Part of region
08
Business, GTM & Growth
↗
Strategy & channels
🔱
Marketing Strategy
A marketing strategy
3 props
6 edges
→
📻
Marketing Channel
A marketing channel
3 props
2 edges
→
📆
Marketing Campaign Plan
A marketing campaign plan
5 props
4 edges
→
Channel assets
📧
Email Sequence
An email nurture sequence
4 props
1 edges
→
🐦
Social Post
A social media post
3 props
1 edges
→
🖌️
Ad Creative
An ad creative
7 props
1 edges
→
#️⃣
SEO Keyword
An SEO keyword target
6 props
1 edges
→
PR & events
🗞️
Press Release
A press release
3 props
2 edges
→
🎈
Event
A marketing event
4 props
2 edges
→
🌍
Community Initiative
A community engagement initiative
3 props
2 edges
→