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‹
Reference
/
Growth
12/36
›
⬇️ Domain
Growth
The engine. North star metrics, funnels, cohorts, loops, and attribution.
9
Entity Types
Part of region
08
Business, GTM & Growth
↗
⬇️
Funnel
A conversion funnel tracking user progression
3 props
2 edges
→
🔽
Funnel Step
A stage within a conversion funnel
3 props
1 edges
→
🎣
Acquisition Channel
A channel through which users are acquired
3 props
2 edges
→
📢
Growth Campaign
A growth-focused campaign
10 props
3 edges
→
👥
Cohort
A group of users sharing a common characteristic
6 props
1 edges
→
🐾
Behavioral Segment
A user segment based on behaviour
10 props
1 edges
→
♾️
Growth Loop
A self-reinforcing growth cycle
4 props
1 edges
→
🆎
Variant
A variant in an A/B test
3 props
1 edges
→
🕵️
Attribution Model
A model for attributing conversions to touchpoints
2 props
1 edges
→
‹
Reference
/
Growth
12/36
›
⬇️ Domain
Growth
The engine. North star metrics, funnels, cohorts, loops, and attribution.
9
Entity Types
Part of region
08
Business, GTM & Growth
↗
⬇️
Funnel
A conversion funnel tracking user progression
3 props
2 edges
→
🔽
Funnel Step
A stage within a conversion funnel
3 props
1 edges
→
🎣
Acquisition Channel
A channel through which users are acquired
3 props
2 edges
→
📢
Growth Campaign
A growth-focused campaign
10 props
3 edges
→
👥
Cohort
A group of users sharing a common characteristic
6 props
1 edges
→
🐾
Behavioral Segment
A user segment based on behaviour
10 props
1 edges
→
♾️
Growth Loop
A self-reinforcing growth cycle
4 props
1 edges
→
🆎
Variant
A variant in an A/B test
3 props
1 edges
→
🕵️
Attribution Model
A model for attributing conversions to touchpoints
2 props
1 edges
→