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UPG is in
early alpha
. The specification is still evolving and may change between versions.
Unified Product Graph
Alpha
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Entities
320
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3
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2
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6
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9
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Strategy
17
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Product Specification
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7
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7
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4
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12
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11
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8
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12
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9
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5
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5
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13
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10
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10
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9
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Funnel & acquisition
⬇️
Funnel
🔽
Funnel Step
🎣
Acquisition Channel
Loops & campaigns
♾️
Growth Loop
📢
Growth Campaign
Segmentation & experiments
👥
Cohort
🐾
Behavioral Segment
🆎
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🕵️
Attribution Model
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Customer Success
10
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Content & Knowledge
6
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7
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11
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Program Management
8
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7
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Localisation
6
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Compliance
6
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‹
‹
Reference
/
Growth
29/37
›
⬇️ Domain
Growth
The engine. North star metrics, funnels, cohorts, loops, and attribution.
9
Entity Types
Part of region
08
Business, GTM & Growth
↗
Funnel & acquisition
⬇️
Funnel
A conversion funnel tracking user progression
3 props
2 edges
→
🔽
Funnel Step
A stage within a conversion funnel
3 props
1 edges
→
🎣
Acquisition Channel
A channel through which users are acquired
3 props
2 edges
→
Loops & campaigns
♾️
Growth Loop
A self-reinforcing growth cycle
4 props
1 edges
→
📢
Growth Campaign
A growth-focused campaign
9 props
3 edges
→
Segmentation & experiments
👥
Cohort
A group of users sharing a common characteristic
6 props
1 edges
→
🐾
Behavioral Segment
A user segment based on behaviour
9 props
1 edges
→
🆎
Variant
A variant in an A/B test
3 props
1 edges
→
🕵️
Attribution Model
A model for attributing conversions to touchpoints
2 props
1 edges
→
‹
Reference
/
Growth
29/37
›
⬇️ Domain
Growth
The engine. North star metrics, funnels, cohorts, loops, and attribution.
9
Entity Types
Part of region
08
Business, GTM & Growth
↗
Funnel & acquisition
⬇️
Funnel
A conversion funnel tracking user progression
3 props
2 edges
→
🔽
Funnel Step
A stage within a conversion funnel
3 props
1 edges
→
🎣
Acquisition Channel
A channel through which users are acquired
3 props
2 edges
→
Loops & campaigns
♾️
Growth Loop
A self-reinforcing growth cycle
4 props
1 edges
→
📢
Growth Campaign
A growth-focused campaign
9 props
3 edges
→
Segmentation & experiments
👥
Cohort
A group of users sharing a common characteristic
6 props
1 edges
→
🐾
Behavioral Segment
A user segment based on behaviour
9 props
1 edges
→
🆎
Variant
A variant in an A/B test
3 props
1 edges
→
🕵️
Attribution Model
A model for attributing conversions to touchpoints
2 props
1 edges
→