Regions
The ten regions are the top-level grouping of the Unified Product Graph. Each one is a self-contained mental model with its own structural shape, from the strategic cascade down to the event-driven operations layer.
Aspiration → direction → bet → measurable → proof.
Who → what they want to do → what is in their way → what they would accept as done.
Question → hypothesis → test → evidence → decision → loop back.
Landscape → rivals → moves → response.
Journey (over time) + design system (in pieces) + brand (as a whole) + content (what it says).
Area → feature → epic → story → task, governed by release / roadmap / theme.
Bounded context → service → endpoint/schema/queue → deployment, governed by dependencies and contracts.
Value prop → positioning → messaging → funnel → revenue, all anchored on persona.
Event → data source → metric → dashboard.
Policy → commitment → signal → event → response → learning.
Regions
The ten regions are the top-level grouping of the Unified Product Graph. Each one is a self-contained mental model with its own structural shape, from the strategic cascade down to the event-driven operations layer.
Aspiration → direction → bet → measurable → proof.
Who → what they want to do → what is in their way → what they would accept as done.
Question → hypothesis → test → evidence → decision → loop back.
Landscape → rivals → moves → response.
Journey (over time) + design system (in pieces) + brand (as a whole) + content (what it says).
Area → feature → epic → story → task, governed by release / roadmap / theme.
Bounded context → service → endpoint/schema/queue → deployment, governed by dependencies and contracts.
Value prop → positioning → messaging → funnel → revenue, all anchored on persona.
Event → data source → metric → dashboard.
Policy → commitment → signal → event → response → learning.